CULTUROLOGICAL TRANSFORMATION OF TRADITIONAL SINGING ART UNDER THE INFLUENCE OF MASS CULTURE

This article analyzes the semantic and functional changes occurring in the art of traditional singing under the conditions of mass culture from a culturological perspective. The purpose of the research is to reinterpret traditional singing as a socio-cultural mechanism that shapes the cultural needs of individuals. The scientific novelty of the study is reflected in substantiating the influence of mass culture not as a cultural crisis, but as a transformational process. Culturological and cultural phenomenology approaches are used as the methodological basis of the research.