eCommerce Benchmark KPIs: Musical Instruments in Nigeria

In 2023, next to an add-to-cart rate of 9.9%, a cart abandonment rate of 89.9%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Musical Instruments in Nigeria also consist of an AOV of US$168.8, a discount rate of 8.8%, and a return rate of 4%.

于2023年，尼日利亚音乐器材电子商务基准关键绩效指标（KPIs）中，除9.9%的加入购物车率、89.9%的购物车放弃率和1%的转化率之外，还包括平均订单价值（AOV）为168.8美元、折扣率为8.8%以及退货率为4%。