Long-term Vertical Contracts, Geography, and the Persistence of Brand Shares
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下载链接：
https://www.nber.org/papers/w33906
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资源简介：
Previous research highlights persistent differences in national brand market shares across regions, driven by geographic consumer preferences and early entry advantages (Bronnenberg et al. 2007, 2009). This study investigates the extent to which long-term vertical contracts can explain the observed
提供机构：
美国国家经济研究局
创建时间：
2025-06-01
