Long-term Vertical Contracts, Geography, and the Persistence of Brand Shares
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Previous research highlights persistent differences in national brand market shares across regions, driven by geographic consumer preferences and early entry advantages (Bronnenberg et al. 2007, 2009). This study investigates the extent to which long-term vertical contracts can explain the observed
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美国国家经济研究局创建时间：
2025-06-01
