Automotive

Experian offers DPPA compliant Auto Audiences, leveraging Experian's North American Vehicle Database, which contains information on more than 900 million vehicles in the United States, and ConsumerView, Experian's world-renowned marketing database of over 300 million consumers and 126 million households.

Offering more than 700 syndicated audiences, Experian's Auto Audiences are ready to use across all channels, providing hundreds of predictive ownership and in-market segments ranging from in-market for new or used in the next 6 months by body style, make, make and model, fuel/electric/PHEV, vehicle price, vehicle age, vehicle purchase date, aftermarket sales and service, and more.

Data categories cover attributes including:
Body Style
- Compact
- Subcompact
- Crossover
- Full-size: Car, SUV, Truck
- Mid-size: Car, SUV, Truck
- Luxury: Car, CUV, SUV
- Sports Car
- Van, Mini Van
- All Terrain Vehicle (ATV)
- Motorcycle

Make
- Acura®
- Alfa Romeo®
- Audi®
- BMW®
- Buick®
- Cadillac®
- Chevrolet®
- Chrysler®
- Dodge®
- Fiat®
- Ford®
- Genesis®
- GMC®
- Honda®
- Hyundai®
- Infiniti®
- Jaguar®
- Jeep®
- Kia®
- Land Rover®
- Lexus®
- Lincoln®
- Mazda®
- Mercedes-Benz®
- MINI®
- Mitsubishi®
- Nissan®
- Porsche®
- RAM®
- Subaru®
- Tesla®
- Toyota®
- Volkswagen®
- Volvo®

Make Model
200+ audiences available at make and model level

Vehicle Shopping Price
<$20K
$20K-$30K
$30K-$40K
$40K-$50K
$50K-$75K
$75K+

Vehicle Age
0-5 years old
6-10 years old
11+ years old

Vehicle purchase
0-6 months
7-12 months
13-24 months
25-36 months
37-48 months
48+ months

In-Market for Lease

• Expected Workflow:
- Request access to this listing, and an Experian representative will reach out.
- Create an Experian account and authenticate your Snowflake instance.
- Choose your data and destinations.
- Kick off your activation with Experian

Experian 提供符合《驾驶员隐私保护法案》(DPPA)的汽车受众数据集，依托其北美车辆数据库与ConsumerView两大核心资源：前者收录美国境内超9亿辆汽车的相关信息，后者为Experian享誉全球的营销数据库，涵盖超3亿消费者与1.26亿家庭用户。

旗下汽车受众数据集提供超700个联合营销受众包，支持全渠道直接启用，涵盖数百个预测性车辆保有与市场细分标签，覆盖未来6个月内计划购置新车或二手车的受众群体，细分维度包含车身类型、品牌、品牌+车型、燃油/电动/插电式混合动力(PHEV)、车辆售价、车龄、购车日期、售后销售与服务等多项内容。

数据分类涵盖以下属性：
### 车身类型
- 紧凑型
- 小型紧凑型
- 跨界车
- 全尺寸：轿车、SUV、皮卡
- 中型：轿车、SUV、皮卡
- 豪华车型：轿车、CUV、SUV
- 跑车
- 厢式车、微型厢式车
- 全地形车(ATV)
- 摩托车

### 汽车品牌
- Acura®
- Alfa Romeo®
- Audi®
- BMW®
- Buick®
- Cadillac®
- Chevrolet®
- Chrysler®
- Dodge®
- Fiat®
- Ford®
- Genesis®
- GMC®
- Honda®
- Hyundai®
- Infiniti®
- Jaguar®
- Jeep®
- Kia®
- Land Rover®
- Lexus®
- Lincoln®
- Mazda®
- Mercedes-Benz®
- MINI®
- Mitsubishi®
- Nissan®
- Porsche®
- RAM®
- Subaru®
- Tesla®
- Toyota®
- Volkswagen®
- Volvo®

### 品牌车型
支持品牌+车型维度的200+受众包

### 车辆购车预算
- <2万美元
- 2万-3万美元
- 3万-4万美元
- 4万-5万美元
- 5万-7.5万美元
- 7.5万美元以上

### 车龄
- 0-5年
- 6-10年
- 11年以上

### 购车时间
- 0-6个月
- 7-12个月
- 13-24个月
- 25-36个月
- 37-48个月
- 48个月以上

### 租赁意向受众

#### 预期工作流程：
1. 提交该数据集列表的访问申请，Experian专属客户经理将与您取得联系；
2. 创建Experian账户并完成Snowflake实例认证；
3. 选定所需数据与投放渠道；
4. 启动与Experian合作的数据激活流程。

搜集汇总

背景与挑战

背景概述

该数据集提供详细的北美车辆和消费者信息，包含700多种预定义受众群体，适用于汽车营销活动。数据覆盖车辆类型、品牌、价格、车龄等多种属性，每月更新一次，地理覆盖范围为美国所有州。