遇见数据集

SPSS Dataset

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Figshare2023-11-01 更新2026-04-08 收录
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Quantitative analysis of adolescent exposure to fast food marketing on Instagram. Descriptive statistics were calculated and the total frequency of each marketing strategy was obtained. For the continuous variables mean and standard deviation values were obtained. Mann-Whitney U tests were conducted to examine the association between the marketing strategies and user engagement, while the Kruskal-Wallis H test was completed to test for associations between brand name and engagement.

提供机构:
temitope, bankole
创建时间:
2023-11-01
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