AN ANALYSIS OF DETERMINANTS OF THE ADOPTION OF MOBILE HEALTH (MHEALTH)

ABSTRACT Given the increasing use of the Internet and mobile technologies, this study is pertinent as it seeks to analyze the factors that determine the adoption of Mobile Health (mHealth). To that end, the proposed conceptual model integrates the Unified Theory of Acceptance and Use of Technology (UTAUT2), Perceived Health Condition, eHealth Literacy and Perceived Health Competence as determinants of the adoption of mHealth. To answer the research questions, we used an online questionnaire administered to a non-probabilistic sample of Brazilian and Portuguese individuals who have or have not used mHealth. Data were analyzed using SPSS and SmartPLS3 software. The results indicate that adoption of mHealth is heavily impacted only by some UTAUT2 variables. The 'Performance Expectancy' dimension was found to heavily impact the adoption of mHealth among both users and non-users.