Information Sources in Maternal Mental Health: A SmartPLS-SEM Analysis of Postpartum Depression Awareness and Help-Seeking Behaviour

Abstract
Background: Postpartum depression (PPD) is a persistent but under-diagnosed maternal mental health issue which contributes to emotional and physical stress in women. Hence, there is a need for interventions that can improve health and well-being for at-risk mothers. Objective: The aim is to examine how different sources of information impact on PPD knowledge and help-seeking behaviour among women in Yobe and Niger States. Methods: Was cross-sectional survey, Kobo Toolbox was utilized for data collection and SmartPLS-SEM were used to analyse data from 384 women. Results: Interpersonal and electronic sources significantly influenced PPD awareness and help-seeking behaviour. Print media had minimal impact. Conclusion: Multi-source, culturally sensitive strategies are critical in promoting PPD awareness and help-seeking behaviour. Recommendation: Culturally relevant communication should be integrated into maternal healthcare delivery. Policy implications: Emphasise that the government and NGOS should prioritise postpartum mental health. This can be achieved by promoting community outreach, training health workers, and reducing stigma.
Keywords: Help-seeking behaviour, Information source credibility, Postpartum depression, Interpersonal communication, Misinformation.