Attitude towards online and traditional retail trade in Germany 2012-2016

This statistic shows the results of a survey on the shopping behavior of German consumers from 2012 to 2016. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. In 2016, roughly 40.2 percent of respondents stated that they preferred online and mail order retail.

本统计数据显示了2012年至2016年间德国消费者购物行为调查的结果。受访者被问及他们更倾向于在线及邮购产品，还是偏好传统的柜台零售。在2016年，大约40.2%的受访者表示他们倾向于选择在线及邮购零售方式。