Mass Media and Social Attitudes, 1971

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><br>The purpose of this study was to investigate the role of the British mass media in influencing the attitudes and beliefs of white British people regarding coloured people.<br><B>Main Topics</B>:<BR><br>Attitudinal/Behavioural Questions<br>
Perception and opinion of coloured people, attitudes to immigrants, contact with coloured people, assessment of media treatment of coloured people.<br>
Respondent's exposure to television, radio, newspapers and magazines.<br>
Leisure activities.<br>
Background Variables<br>
Age, sex, marital status, number of children.<br>
Residence: tenure; household status; number of people in household; employment status of respondent and/or head of household.<br>
Occupation: type; grade; nature of firm; income.<br>
Education: type of school; age finished full-time education; further education; highest qualification obtained. Car ownership.<br>
(Most background questions asked of adults only; child asked to supply parent's occupation.)