17577-34650-2-PB.pdf

The government has taken steps to equalize the progress of very fast economic growth in any aspect, such as the progress of fintech (financial technology) including using E-Money which is expected to be evenly distributed in every region, but there are some areas where the people do not know and have not used E-Money as a means of payment. in the form of non-cash as in West Sumatra Province, because West Sumatra is one of the provinces where traditional markets are still running well until now. Most of the people of West Sumatra to meet their food, clothing and shelter needs are done in traditional markets. Therefore, electronic money services or EMoney must know the factors that can affect consumer interest in using their services. This research was conducted to determine the effect of Theory of Planned of Behavior which has sub-variables of attitude, subjective norms, and behavioral control perceptions on the interest of the Z generation in using E-Money Ovo or Dana services in the people of West Sumatra Province, with comparative quantitative methods and types this research is descriptive. The sample was taken using a purposive sampling method which included a nonprobability sampling type of sampling technique, with a total of 100 respondents.