Activation

With pipes to hundreds of destination end points, Experian helps you to reach not only Experian audiences, but also first-, second- and third-party audiences across the ecosystem. From Facebook to Pandora to Dish Network, Experian can help you target audiences across channels including email, social, digital and mobile, to devices including TV and publishers. To ensure that you're reaching the right audience, Experian leverages ConsumerView, it's proprietary audience database, which includes information on more than 300 million consumers in the US. This, paired with first and third party audiences allows markters to understand who their consumers and prospects are, their interests and how best to reach them. ConsumerView goes beyond basic demographic information and enables marketers to plan, deliver and report on personalized marketing campaigns. • Expected Workflow: - Request access to this listing, and an Experian representative will reach out. - Create an Experian account and authenticate your Snowflake instance. - Choose your data and destinations. - Kick off your activation with Experian

搜集汇总

背景与挑战

背景概述

该数据集涉及Experian的数据激活服务，通过ConsumerView数据库覆盖美国超过3亿消费者，支持多渠道受众定位和个性化营销活动。用户需请求访问、创建账户并选择数据与目的地以启动激活流程。