Individual corporate reputation, perception of collective corporate reputation, stock market investments

There are two ways of conceiving of corporate reputation: individual and collective. Although related, they are not driven by the same factors. Thus, each of them may have a distinct impact on investment decisions. The following dataset includes the data obtained in an incentivized economic experiment based on vignette studies. We induced the perception of collective and individual reputation and asked participants to make their investment decisions There are records of 528 subjects in the final sample who took part in an online game imitating stock exchange conditions.