Leading brands on Instagram France 2023, by reach

Zara was the brand that reached the most users on Instagram in France in 2023, with an estimated reach of 60 million people. H&M and Dior followed with estimated reaches of 40 and 32 million, respectively.Zara品牌在2023年法国Instagram用户中拥有最高的触达率，预估触达人数达6000万。H&M及迪奥紧随其后，分别预估触达人数为4000万和3200万。