Anonymized Dataset for an SOR Study of TikTok Live Fashion Commerce in Indonesia

This dataset contains anonymized survey data for a quantitative study on Gen Z impulsive buying in Indonesian TikTok Live fashion commerce. A total of 210 responses were initially collected, and 200 valid responses were retained after applying the screening criteria. The valid respondents were Generation Z consumers aged 14–29 years in Indonesia who had the TikTok application and had purchased fashion products through TikTok Live within the last six months. The dataset includes coded responses for social presence, time pressure, hedonic value, and impulsive buying, and was used for PLS-SEM analysis. All identifiable respondent information has been removed to protect privacy and comply with research ethics.