Mozambique (2004): The Trusted Partner Campaign Behavior Change and Campaign Exposure among Women and Men, 15–24 Years Old in Maputo City, Mozambique Maputo

This report presents the findings on the impact and effectiveness of PSI Mozambique's Trusted Partner communications campaign among young men and women in Maputo City, Mozambique. Impact and effectiveness are measured by comparing levels of caution, personal risk perception, and sexual behavior before the campaign with levels measured after the campaign. This report is more specific than a standard KAP in that we assess how reported behaviors and the opportunity, ability, and motivation to adopt those behaviors differ by level of exposure to the campaign. Further, using segmentation analysis, we explore how presumed determinants of condom use differ between users and non-users in order to inform future campaigns.