U.S. favorability of companies who support protestors on social 2020, by gender

Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 25 percent of male adults in the United States stated that they had a more favorable view of brands who posted their support of the protestors on social media. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality in the United States on social media. Many brands have posted statements of support to their social media platforms - however, many audiences either disapprove of or distrust brand's motives in doing so.

自乔治·弗洛伊德于2020年5月25日在警方监管下不幸去世以来，美国多座城市及海外爆发了广泛抗议和示威活动，旨在反对警察过度使用武力以及缺乏警权问责制。在2020年6月进行的一项调查中，美国25%的成年男性表示，他们对那些在社交媒体上表达对抗议者支持的品牌持更积极的态度。弗洛伊德之死的一些后果包括示威活动、公众的强烈反响，以及社交媒体上关于美国种族不平等问题的讨论增多。众多品牌在其社交媒体平台上发布了支持声明——然而，许多受众要么不赞同，要么怀疑品牌采取此行动的动机。