eCommerce Benchmark KPIs: Personal Care in Saudi Arabia

In 2023, next to an add-to-cart rate of 16.7%, a cart abandonment rate of 82.5%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Personal Care in Saudi Arabia also consist of an AOV of US$53.7, a discount rate of 10.9%, and a return rate of 3.9%.

在2023年，沙特阿拉伯个人护理电商领域的关键绩效指标（KPIs）中，除16.7%的加入购物车率、82.5%的购物车放弃率以及2.9%的转化率之外，还包括平均订单价值（AOV）为53.7美元、折扣率为10.9%以及退货率为3.9%。