This study examines whether behavioural spillover occurs in the context of urban sustainable consumption in Malaysia by analysing how pro-environmental intentions and actions in one domain influence s
Social media is emerged as a powerful communication tool over the past ten years. The Z generation’s green buying habits and purchase intentions are being reshaped by social media, which is helping to
This dataset contains survey responses from 100 Indonesian Generation Z to examine the factors that influence sustainable purchase intention based on the extended Theory of Planned Behavior (TPB). The
