Share of marketing budgets spent on influencer marketing Italy 2023

According to a 2023 survey carried out among marketing professionals in Italy, 33.3 percent of respondents said they invested less than 10 percent of their budget in influencer marketing. Respondents saying they invested between 10 and 30 percent of their budget were 39.4 percent of the total, while 18.3 percent said they put in between 30 and 50 percent. Respondents investing more than 70 percent were 4.5 percent.

根据2023年对意大利市场营销专业人士进行的一项调查，33.3%的受访者表示，他们投入预算的不足10%用于网红营销。在表示投入预算介于10%至30%的受访者中，占总数的39.4%，而18.3%的受访者称投入了介于30%至50%之间。投入超过70%的受访者占比仅为4.5%。