Argos brand profile in the UK 2022

How high is the brand awareness of Argos in the UK?When it comes to furniture online shop users, brand awareness of Argos is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Argos in the UK?In total, 51% of UK furniture online shop users say they like Argos. However, in actuality, among the 94% of UK respondents who know Argos, 54% of people like the brand.What is the usage share of Argos in the UK?All in all, 46% of furniture online shop users in the UK use Argos. That means, of the 94% who know the brand, 49% use them.How loyal are the customers of Argos?Around 40% of furniture online shop users in the UK say they are likely to use Argos again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.What's the buzz around Argos in the UK?In July 2022, about 36% of UK furniture online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Argos in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在英国，Argos品牌的品牌知名度究竟如何？针对家具在线购物用户而言，Argos在英国的品牌知名度高达94%。此次调查采用辅助品牌识别的概念，向受访者同时展示了品牌标志和文字品牌名称。Argos在英国的受欢迎程度如何？总计而言，51%的英国家具在线购物用户表示他们喜欢Argos。然而，实际上，在知晓Argos的94%英国受访者中，有54%的人对该品牌表示喜爱。Argos在英国的使用份额是多少？总体来看，46%的英国家具在线购物用户使用Argos。这意味着，在知晓品牌的94%受访者中，有49%的人使用该品牌。Argos的顾客忠诚度如何？大约40%的英国家具在线购物用户表示他们可能会再次使用Argos。将此与品牌的使用份额46%相比，这意味着87%的顾客对品牌表现出忠诚。围绕Argos在英国的舆论氛围如何？截至2022年7月，大约36%的英国家具在线购物用户在过去三个月内通过媒体、社交媒体或广告了解到Argos。在这94%知晓该品牌的受访者中，这一比例为38%，意味着在调查期间，英国对Argos存在一定的舆论热度。若您想比较不同品牌，可通过选择调查项目进行深入分析，按总体在线人口或特定品牌的用户进行筛选，或针对您定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。