Factors driving consumers to shop online in coronavirus pandemic in China 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 62 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.

在新型冠状病毒（COVID-19）疫情爆发期间，中国在线购物量显著增长。根据Rakuten Insight于2020年5月进行的一项关于中国在线购物行为的调查，大约62%的受访者表示，在疫情期间增加在线购物的主要目的是为了避免在超市排队等候。在线购物需求量最大的商品为食品、日用品以及个人卫生用品，例如卫生纸和口罩。