Omnichannel retail usage Asia 2023, by country and channel

According to a survey by Rakuten Insight among consumers in Asia, browsing products online and buying them in a retail store was the leading shopping channel as of November 2023. Finding the item and purchasing them online was a popular shopping channel for most surveyed Asian countries, with 69 percent of the respondents in South Korea and Taiwan using this channel as of November 2023.

根据Rakuten Insight在2023年11月对亚洲消费者进行的调查，在线浏览产品并在零售店购买成为领先购物渠道。对于大多数被调查的亚洲国家而言，在网络上找到并购买商品成为了一种流行的购物方式，截至2023年11月，韩国和台湾的受访者中有69%选择此渠道进行购物。