Auto

Alliant’s deterministic and modeled automotive data is based on ownership data from nationwide dealership and service department records. For in-market modeling, the source data is used as a study group, that is then joined to an offline cooperative of multichannel transactions (via digital and offline channels from DTC businesses) , demographics and life stage data (recent home move, new parents, retired, etc.) to identify households who have the same indicators of those who have previously made vehicle purchases.

Samples/Tables Included:
-In-Market Consumers
-Auto Ownership by Make & Model
-Auto Class, Make & Model Loyalty
-Vehicle Mileage

Sample Fields Included:
-In-Market for Insurance
-Own an Acura
-Own a Toyota Corolla
-Auto Class Loyalists
-Auto Make Loyalists
-100K+ Miles
-Electric

Expected Workflow
- Navigate to the Alliant Marketplace tile and click “Request”
- An Alliant representative will reach out
- Provide business requirements and/or create table query
- Upload data to Snowflake data share (if applicable)
- Alliant will return requested data

搜集汇总

背景与挑战

背景概述

该数据集整合了全国经销商记录的汽车所有权数据，结合多渠道交易和人口统计信息，包含在购人群、品牌忠诚度等维度字段。用户需通过Alliant平台申请，经业务对接后获取定制化数据。