MBI Purchasing Power Data for Italy Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Italy, this data reflects the consumption capacity within 5-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Italy comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Italy Postcode Level

概述

MBI提供的意大利邮政编码级别的购买力数据，用于基于可支配收入水平的市场潜力评估和决策支持。数据涵盖意大利5位邮政编码区域，反映当地消费能力和经济实力。

数据结构

数据包含以下变量：

• CTRYCODE: 两位国家代码（ISO 3166标准）
• POSTCODE: 邮政编码
• NAME: 行政区名称/人口最多的行政区名称/微区域或更高层级名称
• P_T: 年平均人口总数（夜间）
• P_PRM: 年平均人口占全国千分比
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占全国千分比
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家基准为100）

商业需求

1. 市场分析: 识别未开发的市场潜力，基于可支配收入水平精确量化区域销售机会。
2. 需求预测: 利用购买力趋势设定符合区域需求的数据驱动销售目标。
3. 位置规划: 评估目标区域的购买力，制定有效的扩张策略。
4. 360度客户视图: 结合内部客户洞察，理解购买行为和区域消费差异。
5. 位置数据丰富化: 通过购买力指标增强地理数据集，优化区域业务策略。

数据字典

表名: MBI_MARKETDATA_2024_IT_POSTCODES5_PURCHASING
列名及类型:

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• PP_MIO (Number)
• PP_PRM (Number)
• PP_EURO (Number)
• PP_CI (Number)

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_IT_POSTCODES5_PURCHASING";

数据覆盖

• 时间覆盖: 2024年1月1日至2024年12月31日（年度更新）
• 地理覆盖: 意大利（按邮政编码）

提供商信息

• 提供商: Michael Bauer International GmbH
• 销售联系: [e-mail]
• 支持联系: [e-mail]

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3. MBI Purchasing Power Data for Ireland Postcode Level
4. MBI Sociodemographic Data Bulgaria Postcode Level
5. MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
6. MBI Purchasing Power Data for Finland Postcode Level