Route animation effectiveness - satellite and road map differences in the eye-tracking study

Satellite images are becoming more accurate and are considered realistic as opposed to more abstract road maps. There is no consensus on the importance of satellite images in the process of memorizing a route from a map image. Especially if the route is displayed on the internet using dynamic (animated) cartographic visualization. We know that the animation is graphically attractive, but it causes some perceptual problems. This study examines the influence of the satellite image on the effectiveness and efficiency of memorizing the animated route. The routes of three difficulty levels, based on satellite and road background, are compared. The results show that the satellite background is not a significant factor influencing the efficiency and effectiveness of route memorizing. Recordings of the eye movement confirm this. The study reveals that there are intergroup differences in participants' visual behavior.