IMPACT OF SOCIAL MEDIA IN PROMOTING FOOD PRODUCTS

Impacts of social media on promoting food products were assessed through survey questions and interviews. Facebook was the most utilized social media platform and good feedback or reviews from clients were used for promotion. Advantages in utilizing social medial includes; broad access, accessible, cost-efficient and trendy. While the disadvantages are the business can easily be imitated, can be easily affected by negative feedbacks and prone to bogus buyers. These findings suggest that social media has a strong impact in promoting food products.