Common sources for finding new content to watch in the U.S. and Europe 2023

As of December 2023, 55 percent of American and 51 percent of European consumers, respectively, reported they were most likely to receive recommendations of new content from friends or family. Similarly, 49 percent of U.S. viewers and 46 percent of viewers from Europe stated to lean to social media when looking for new content to watch.

截至2023年12月，分别为55%的美国消费者和51%的欧洲消费者表示，他们最有可能从朋友或家人那里获得新内容的推荐。同样，49%的美国观众和46%的欧洲观众表示，在寻找观看的新内容时，倾向于依赖社交媒体。