Table 4 -

Most frequently occurring words in comments on elephant selfie posts using each of six hashtags, where the first of each ‘pair’ of terms—a). #elephantselfie and #elephantselfies, b). #elephantride and #elephantrides, c). #elephanthugs and #elephantcuddles—triggers Instagram’s warning (marked by an!) and the second does not. Data are the frequency of occurrence of words and/or emojis appearing the comments, including only those with a frequency of occurrence of 10 or more. Stopwords were not included, except for the word ‘not’ which may be important as a valence shifter. Words and emojis with negative sentiment scores are shaded in the table.