Share of WeChat Moments ad revenue in China H1 2022, by major industry

In the first half of 2022, the cosmetics and care industry was the largest advertiser on WeChat Moments in China, contributing over a third of the super app's advertising revenue. WeChat, initially launched as a messaging app, has amassed over one billion monthly active users in China. Similar to Facebook Timeline or Twitter News Feed, WeChat Moments serves as a crucial channel for Chinese marketers to pull in new customers.

在2022年上半年，化妆品与护理行业成为中国微信朋友圈最大的广告主，贡献了超过三分之一的超级应用广告收入。微信最初作为一款即时通讯应用推出，已在中国积累了超过十亿的月活跃用户。与Facebook时间轴或Twitter新闻源相似，微信朋友圈成为中国营销者吸引新客户的至关重要渠道。