TrueData First Party ID Append Data

Safely upload client/brand first party CRM/loyalty data. TrueData will append with relevant digital identifiers (HEM, MAID, UID 2.0, CTV IDs) and distribute to directly or via LiveRamp to any destination. Activate across Desktop, Mobile App/Web, CTV, DOOH, Audio. Ingest raw data to build derivative internal products.

搜集汇总

背景与挑战

背景概述

该数据集允许用户安全上传第一方CRM或忠诚度数据，TrueData会附加相关数字标识符（如HEM、MAID等）并通过LiveRamp分发到多平台。它支持在桌面、移动应用、CTV等渠道激活，并可利用原始数据构建内部衍生产品。