eCommerce Benchmark KPIs: Electrical Appliances in Malaysia

In 2023, next to an add-to-cart rate of 7.7%, a cart abandonment rate of 74.8%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Electrical Appliances in Malaysia also consist of an AOV of US$156.7, a discount rate of 9.7%, and a return rate of 4.2%.

截至2023年，马来西亚家电电子商务基准关键绩效指标（KPIs）除包含7.7%的加入购物车率、74.8%的购物车放弃率和2%的转化率外，还包括平均订单价值（AOV）为156.7美元、9.7%的折扣率和4.2%的退货率。