THE CONCEPT OF SUCCESS: A SCIENTIFIC ANALYSIS BASED ON PSYCHOLOGICAL AND SOCIAL APPROACHES

This article analyzes the concept of success from the perspectives of psychology and social sciences. The content of the concept of success, the process of its formation in human consciousness, and its connection with motivation and personal characteristics are scientifically examined. In addition, the subjective and objective criteria of success, issues of personal development, and the influence of the social environment are discussed. The study also highlights the transformation of the concept of success in modern society and analyzes the role of stress in the process of striving for success. The article aims to study the concept of success through a comprehensive approach and to scientifically justify its significance in personal development.