Facteus' US Consumer Payments - CPG (synthetic)

U.S. Consumer Payments - CPG includes cash and card transaction data from Facteus’ direct partnerships with point-of-sale transaction providers. The transactions are processed through Facteus’ Mimic synthetic data application to remove all PII and sensitive information, making it regulatory-compliant and safe to use. Key Highlights: • SKU-Level consumer spending data derived from cash and card transactions from a panel of over 9,000 urban convenience stores and bodegas across the U.S. • Stable capture of spend on products such as alcohol, soda, candy, snacks, tobacco, bakery goods and frozen foods. • Captures over $1.5B in annual spend with 100% fill rate in 1 day from transaction. • Insight into cash transactions from urban consumers who are under-represented in other transaction data sets • Store location, date and time stamp, history through 2017 • Tagging of more than 70 merchants and 28 tickers

搜集汇总

背景与挑战

背景概述

该数据集基于美国消费者在便利店和杂货店的现金与卡交易，通过合成处理移除敏感信息，提供SKU级别的消费数据，覆盖酒精、糖果等产品，年交易额超过15亿美元。它还包括店铺位置和时间戳等信息，特别关注城市消费者的现金交易，这些在其他数据集中代表性不足。