Share of U.S. coffee consumers by coffee roast 2020

In 2020, just over half of U.S. coffee consumers opted for medium roast coffee, according to a survey asking people what kind of coffee roast they consumed the day before. About 15 percent of respondents preferred a lighter roast. Coffee grinding methodMost coffee drinkers in the United States (roughly three-quarters) bought already ground coffee, meaning they would not need to grind it at home. One in five U.S. coffee consumers did purchase whole bean coffee that year with the intention of grinding it themselves. Cold brew consumers Cold brew coffee is created by extracting the coffee at cooler temperatures, and it typically tastes smoother and not as bitter as traditionally brewed blends. Consumers aged 18 to 39 were quite positive about this newer type of coffee in 2019: about 22 percent of 25 to 39-year-olds rated the beverage as “excellent”, compared to 4 percent of those aged 60 and over. Across the different regions in the United States, opinions on cold brew were relatively similar. About thirty percent of respondents in each of the four regions rated the beverage as “good” in 2019.

据2020年的一项调查，超过一半的美国咖啡消费者选择了中度烘焙的咖啡，该调查询问了人们在前一天所消费的咖啡烘焙类型。大约15%的受访者更倾向于浅烘焙。在美国，大多数咖啡饮用者（大约四分之三）购买的是现磨咖啡，这意味着他们无需在家中自行研磨。当年，每五位美国咖啡消费者中就有一位购买了整豆咖啡，目的是自行研磨。冷萃咖啡消费者冷萃咖啡通过在较低温度下提取咖啡而制成，其口感通常比传统烘焙咖啡更顺滑，苦味也更淡。在2019年，18至39岁的消费者对这种新型的咖啡持相当积极的态度：约22%的25至39岁年龄段的人将该饮品评为“优秀”，而60岁及以上的群体中仅有4%的人给出了这样的评价。在美国的不同地区，对冷萃咖啡的看法相对相似。2019年，四个地区中约有30%的受访者将这种饮品评为“良好”。