Alcoholic Drinks: Imagery and Consumption, 1982

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><br>The purpose of this study was to provide a practical exercise for students of market research. Alcoholic drinks were chosen as the subject area, because most people are involved as consumers and because it is a market with high consumer interest and sharply differentiated, image-intensive products.<br><br><B>Main Topics</B>:<BR><br>Variables<br> Cigarette consumption; drinking in pubs and bars; drinks consumed; whether drinks are 'masculine' or 'feminine'; expenditure in pubs and bars; images.