Historical Automotive Sales Data - North America | Car Data

Data covers all fifty states, Canada, and the UK. In the U.S. alone we track about 52,000 dealerships — roughly 17,000 franchise and 35,000 independent — which maps to 100% of franchise dealers according to NADA and about 89% of independents according to NIADA. That’s about six million new and used unique VINs on any given day.

Every VIN is tagged with a powertrain classification — combustion, BEV, PHEV, hybrid, mild hybrid, extended-range EV, and fuel cell — so you can slice EV versus ICE trends at any level of detail.

At the VIN level, each record includes roughly 32 fields grouped into six categories:
• Dates: when first scraped, and status change date.
• Vehicle details: year, make, model, trim, body type, powertrain, fuel type, drivetrain, mileage, country of assembly.
• Pricing: first listed price, current listed price, MSRP, and an estimated combined retail price that factors in options and delivery charges.
• Time in market: days-on-market measures that tell you how fast vehicles are moving.
• Location: state and zip of the dealership.
• IDs and tickers: dealer group, dealer type, OEM stock ticker, dealer group stock ticker.

Each listing is tagged with the OEM stock ticker and, where applicable, the dealer group stock ticker. On the OEM side we map to 24 tickers including Ford, GM, Toyota, Tesla, Rivian, Lucid, Stellantis, VW Group, and Ferrari. On the dealer side we map to the nine major public groups: AutoNation, Lithia, Penske, Asbury, Group 1, Sonic, Carvana, CarMax, and America’s Car-Mart.

Vehicles sold outside the dealer network — Tesla, Rivian, Lucid direct sales, build-to-order units, and wholesale-only vehicles — are not captured as new. However, they are fully captured once they appear in the used market. We don’t have visibility on large fleet sales, such as with car rental companies. And we don’t see customized special order vehicles which come direct from the factory.

Data is available daily, weekly, monthly, quarterly, or annually. Sales data has a seven-day latency. We deliver via SFTP, AWS, or Snowflake Share. Data is also available in aggregated form with counts for inventory, sales, days on market and other metrics by OEM, dealer group, or by year/make/model.

Investable signals include revenue nowcasting, inventory build risk, EV transition tracking, pricing power, brand equity erosion, inventory discipline, margin pressure, and earnings call prep and verification.