eCommerce Benchmark KPIs: Apparel in Vietnam

In 2023, next to an add-to-cart rate of 11.6%, a cart abandonment rate of 82.3%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Apparel in Vietnam also consist of an AOV of US$85.8, a discount rate of 20.5%, and a return rate of 9.1%.

于2023年，越南服装电商基准关键绩效指标（KPIs）中，除11.6%的加入购物车率、82.3%的购物车放弃率和2%的转化率之外，还包括平均订单价值（AOV）为85.8美元、折扣率为20.5%以及退货率为9.1%。