The role of human resource development and artificial intelligent (AI) in the competitive performance within e-sports business industry

This research aims to study the structure and operational characteristics of the e-sports industry and examine the components of value creation through technology, skills, and capabilities for sustainable competition. The objectives include 1) understanding the current status of the esports industry, 2) identifying the key components necessary for experts in the e-sports business sector to enhance value creation, and 3) developing a structural equation model for the approach to value creation for sustainable competition in the e-sports industry. The sample consists of 300 entrepreneurs or executives from e-sports businesses. The research tool used was a questionnaire, and hypotheses were tested using structural equation modeling (SEM). The results revealed that the approach to value creation in the e-sports industry includes the effective use of information technology, organizational management, innovation management, and marketing focus. The differences by business size, it was found that large e-sports organizations placed significantly more emphasis on these approaches compared to small and medium-sized businesses, with statistical significance at the 0.05 level.