In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing hab
Media usage of the West German population in 1980. Topics: detailed determination of degree of familiarity and frequency of use of newspapers, magazines, subscription magazines...
The Media Panel Program (MPP) is located at the University of Lund in Sweden. It is a long-term research program focused on basic aspects of the mass media use by Swedish...
