LINGUOCULTURAL STEREOTYPES AND THEIR SEMANTIC NATURE

Culture is a complex of all material and spiritual wealth created by mankind, which over time has found its reflection in language units. The unique worldview and way of thinking of each people is materialized through language, which gives rise to the concept of "stereotype", which is the main subject of linguoculturology. A stereotype is a set of stable, schematized and emotionally colored ideas about a particular social group or nation. This term was introduced into the scientific world in 1922 by the American sociologist Walter Lippmann. In his work "Public Opinion", he described stereotypes as "ready-made images in our heads" in the perception of the environment