Retail sales value of cosmetics China 2014-2023

In 2023, the retail sales of cosmetics in China totaled about 414.17 billion yuan. This indicated a slight increase compared to the previous year. Where do people buy cosmetics in China? In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics. In 2023, over 45 percent of China's cosmetic retail sales were made online. Traditional e-commerce channels such as Alibaba's platforms are popular among Chinese cosmetic buyers. Meanwhile, an increasing number of consumers in China use live commerce and mini-programs to place their orders for beauty items, with Douyin emerging as a strong marketplace.What are the major cosmetics segments in China? Traditionally, skincare is the largest cosmetics market segment in China and the rest of East Asia. Elaborate skincare rituals to keep face skin looking youthful, white, and glowing have been part of the Chinese beauty routine for centuries. Not surprisingly, skincare and sun care is the leading cosmetics import category as well. Other important market segments include haircare, bath and shower products, and the recently emerging decorative cosmetics trend.

于2023年，我国化妆品零售销售额达到约4141.7亿元人民币，与上一年相比略有增长。在中国，人们购买化妆品的首选方式已由实体店铺转变为在线购物。2023年，我国化妆品零售销售额中超过45%是通过线上完成的。在众多线上购物平台中，阿里巴巴等平台深受中国化妆品购买者的青睐。与此同时，越来越多的消费者通过直播购物和小程序等方式订购美容产品，其中抖音平台已成为一个强大的市场。关于我国化妆品市场的主要细分领域，传统上，护肤类产品在我国的化妆品市场中占据最大份额，此一趋势在东亚地区亦然。保养肌肤以保持面部肌肤年轻、白皙、光彩照人，早已成为中国美容习惯的一部分。不出所料，护肤和防晒类产品也成为了化妆品进口的首要类别。其他重要的市场细分领域还包括护发产品、沐浴和洗发用品，以及近期兴起的装饰性化妆品潮流。