NIQ-GfK Retail Purchasing Power for Product Lines in France

Get to know your customers and their consumption potential better – with data from our purchasing power family. Every year, we calculate GfK Purchasing Power at various levels of detail. This potential data provides information on disposable income and its regional distribution in many countries around the world. GfK Purchasing Power is the market-recognized benchmark for determining consumption potential, which you can use to precisely evaluate the potential for each region.

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In France, the data is available at the level of 5-digit postcodes with 6,000 units, municipalities (communes) with >34,000 units or microgeographic regions (IRIS) with >48,000 units. Data at street level is also available upon request.

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The share of general purchasing power that consumers spend in retail and mail order is reflected by GfK Retail Purchasing Power. This figure is subject to somewhat greater fluctuations due to the different consumer moods of the population. A regional comparison also shows considerable differences with regard to the existing demand potential in the retail sector.

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In order to obtain an even more detailed picture of the consumption potential in the regions, retail purchasing power can be broken down into individual product lines. GfK Purchasing Power for Retail Product Lines shows how much consumers in the regions can spend on the various product-lines in the food and non-food sectors. The sum of the purchasing power for retail product lines in turn gives the retail purchasing power.

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Data structure:

Territory key (e.g., municipalities, postcode districts, etc.)

Territory name (e.g., name of municipalities, postcode districts)

Number of inhabitants and households

Retail Purchasing Power per Product Line:

- total in Million EUR [MEUR]

- country's total in per mille [PRM]

- EUR per capita [EUR_PC]

- index per capita (country average=100) [INDEX_PC]

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Product Lines:

01 food and related items

0101 food

0102 alcohol-free beverages

0103 alcoholic beverages

0104 tobacco products

02-16 non-food items

02 health and hygiene products

03 clothing

04 shoes, leather goods

05 furnishings

06 household products, glass, porcelain

07 electrical household appliances

08-11 consumer electronics, ICT, photography

12 watches, jewelry

13 books, stationery

14-15 sporting goods, hobbies and recreation

16 home improvement items

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other available European countries:

e.g. Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom

other available Worldwide countries:

e.g. Australia, Canada, Japan, New Zealand, South Korea, United States.

原始信息汇总

NIQ-GfK Retail Purchasing Power for Product Lines in France

概述

• 数据集提供法国食品和非食品领域的本地消费者支出数据，涵盖邮政和行政区域。
• 数据可用于了解消费者及其消费潜力，是确定消费潜力的市场认可基准。
• 数据在法国可用于5位邮政编码（6,000单位）、市镇（>34,000单位）或微观地理区域（IRIS，>48,000单位），街道级别数据可根据请求提供。

数据结构

• 区域键（如市镇、邮政编码区等）
• 区域名称（如市镇名称、邮政编码区）
• 居民和家庭数量
• 零售购买力按产品线划分：
  • 总额（百万欧元）[MEUR]
  • 国家总额（千分之一）[PRM]
  • 人均欧元 [EUR_PC]
  • 人均指数（国家平均=100）[INDEX_PC]

产品线

• 01 食品及相关物品
  • 0101 食品
  • 0102 无酒精饮料
  • 0103 含酒精饮料
  • 0104 烟草制品
• 02-16 非食品物品
  • 02 健康和卫生用品
  • 03 服装
  • 04 鞋类、皮革制品
  • 05 家具
  • 06 家居用品、玻璃、瓷器
  • 07 家用电器
  • 08-11 消费电子、ICT、摄影
  • 12 手表、珠宝
  • 13 书籍、文具
  • 14-15 体育用品、爱好和娱乐
  • 16 家居装修物品

业务需求

• 360度客户视图：揭示潜在买家集中的区域。
• 位置规划：确定有潜力的地点，评估市场规模以实现营业额目标。
• 市场分析：基于居住地揭示可用于零售购买的可支配收入。
• 位置数据丰富：通过社会经济地理数据丰富位置信息。
• 受众细分：精准定位目标群体，提高营销效率。

使用示例

• 查询人均食品购买力超过4,000欧元的法国邮政编码： sql SELECT * FROM RETAIL_PURCHASING_POWER_PRODUCT_LINE.RPPPL_FRA_ZIP_2024_SAMPLE WHERE RPPPL_01_EUR_PC > 4000;

类别

• 360度客户视图
• 受众细分
• 人口统计
• 位置数据丰富
• 位置规划
• 市场分析

联系

• 销售：[e-mail]
• 支持：[e-mail]

更新频率

• 每年更新

地理覆盖

• 法国（按邮政编码）

云区域可用性

• AWS（亚太地区多个区域）

法律条款

• 标准条款

关于NIQ-GFK

• GfK是NIQ的子公司，提供全球目标群体和位置的客观、最新市场洞察。