小红书平台玉石珠宝用户分级数据集

数据包括2024年8月份小红书平台玉石珠宝销售的446数据，包括了订单号、订单状态、收件人姓名、收件人电话、收件人地址、SKU名称、SKU件数、商品总价(元)、商家应收金额(元)、支付时间、快递公司、快递单号、订单创建时间、用户编号，以及通过算法将用户进行分级，得到的用户编号、收件人姓名、最近一次消费与2024年8月31日差距R(天数)、r排序、R得分、消费频率计数F(次数)、F排序、F得分、消费金额汇总M(元)、M排序、M得分、用户得分、用户评级等信息。The dataset contains 446 sets of jade and jewelry sales data from the Xiaohongshu platform in August 2024. The included fields are as follows: order number, order status, recipient's full name, recipient's phone number, recipient's address, SKU name, SKU quantity, total commodity price (CNY), merchant's receivable amount (CNY), payment time, express delivery company, express waybill number, order creation time, and user ID. Additionally, it covers algorithm-generated user grading information, including user ID, recipient's full name, the gap R (in days) between the user's latest consumption date and August 31, 2024, R ranking, R score, consumption frequency count F (times), F ranking, F score, total consumption amount M (CNY), M ranking, M score, user comprehensive score, and user rating.

搜集汇总

背景与挑战

背景概述

该数据集基于2024年8月小红书平台的玉石珠宝销售数据，包含446条记录，涵盖订单详情、用户信息和通过算法生成的用户分级指标。其核心目的是通过分析客户消费行为，实现用户分级管理，以优化线下推广策略，满足不同等级客户的个性化需求。数据集以Excel格式提供，适用于精准营销和客户关系管理应用场景。