TRANSFORMATION OF AESTHETIC CONSCIOUSNESS IN MODERN SOCIETY

This article analyzes the transformation of aesthetic consciousness in modern society based on philosophical, cultural and sociological approaches. Aesthetic consciousness is interpreted as a person's ability to perceive existence through the criteria of beauty, revealing its historical evolution and the dynamics of modern formation. The study substantiates the transition of aesthetic consciousness from a traditional model to a pluralistic and fragmentary model under the influence of postmodern and digital culture. It is shown that global communication, visual culture and mass media lead to the universalization of aesthetic values, as well as their individualization. As a result, aesthetic consciousness is interpreted not only as a cultural phenomenon, but also as a transforming form of social consciousness.