Flash Eurobarometer 433 (Innobarometer 2016 – EU Business Innovation Trends)

Innovations in European companies.<br>Topics: company’s attitudes towards design: central strategic element, integral element of development work, only used as last finish, not systematically used, not used at all; introduction since January 2013, of new or significantly improved: goods, services, processes, marketing strategies, organisational methods; percentage of the company’s turnover in 2015 due to innovative goods or services introduced since January 2013; share of total turnover invested in the following activities since January 2013 (in percent): training, software development, company reputation and branding, research and development, design of products and services, organisation of business process improvements, acquisition of equipment; encountered problems and respective significance with regard to the commercialisation of innovative goods or services since January 2013: lack of human resources, lack of financial resources, finding or using new technologies, high costs or complexity of meeting regulations or standards, difficulties in maintaining intellectual property rights, administrative or legal issues, lack of marketing expertise, market domination by established competitors, low demand, weak distribution channels; preferred measures of public support regarding the following issues in the commercialisation of innovative goods or services: meeting regulations or standards, accessing or reinforcing online selling, participating in conferences, trade fairs or exhibitions, staff training, issues regarding intellectual property rights, market-testing before launch, accessing or reinforcing company’s presence in export markets; share of total turnover in 2015 invested in innovation activities; planned development of the percentage of investment dedicated to innovation in the next twelve months; focus of planned investment: goods, services, processes, marketing strategies, organisational methods; main reasons for investment in innovation in the next twelve months; use of the following technologies: sustainable manufacturing technologies, IT-enabled intelligent manufacturing, high performance manufacturing; plans to use the aforementioned technologies in the next twelve months; most important skills to help improve company’s innovation activities over the next two years; areas with the highest benefit from the company’s innovations.

Demography: information about the company: number of employees, year of establishment, takeover by or merging with another company since the beginning of 2013, independent or part of a group; total turnover in 2015; development of turnover since January 2013 (in percent); percentage of the company’s turnover in 2015 coming from: local sales, sales in the own country outside the area in which company is located, sales in EU countries (including Switzerland, Norway, Iceland, or Liechtenstein), sales in other countries.

Additionally coded was: respondent ID; country; NACE-Code; size of company; nation group; weighting factor.