Marvel Studios movie viewership in the U.S. 2018, by age

In the United States, around 54 percent of adults aged 18 to 34 have seen one or more of the films from Marvel’s ‘The Avengers’ series. This viewership share is not surprising given that all of the currently released Avengers films rank among the top ten movies of all time in terms of box office revenue. The Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) encompasses the Avengers movies, 18 other superhero films, multiple television series’, short films, and, of course, comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Single film box office revenues in the billions have almost become the norm for the franchise, and numerous further films and projects are already in the works. The Walt Disney Company Marvel Entertainment is a subsidiary of massive entertainment industry conglomerate The Walt Disney Company. Disney, also well-known for its appeal to younger audiences, ranks among the most valuable brands in the world, and its other subsidiary companies include major film studios such as Pixar, Lucasfilm and 20th Century Fox, as well as television networks like the Disney Channel, ESPN and FX.

在美国，约54%的18至34岁成年人观看过漫威《复仇者联盟》系列中的至少一部电影。鉴于目前上映的复仇者联盟电影在票房收入方面均位列史上票房前十，这一观众份额并不令人惊讶。漫威电影宇宙（MCU）囊括了复仇者联盟电影、其他18部超级英雄电影、多部电视剧集、短片，以及当然，漫画书。MCU是史上票房收入最高的电影系列，其票房收入远超其他顶级系列如《星球大战》、《哈利·波特》和《詹姆斯·邦德》。该系列单部电影的票房收入高达数十亿美元，几乎已成为常态，并且已有众多后续电影和项目正在筹备中。漫威娱乐是庞大的娱乐产业集团沃尔特·迪士尼公司的子公司。迪士尼以其对年轻观众的吸引力而闻名，位列全球最有价值品牌之列，其旗下还包括皮克斯、卢卡斯影业和20世纪福克斯等主要电影制片公司，以及迪士尼频道、ESPN和FX等电视网络。