Analysis of Factors Influencing Public Behavior Decision-making Under Mass Incidents

In recent years, the mass C in China have been continuously increasing, seriously affecting the stable development of society and public behavior decision-making, and studying the influencing factors of public behavior decision-making under mass incidents, providing necessary help for effe- ctive prevention and response. Based on previous relevant studies and empirical case for the background, using the structural equation method, this paper analyzes the main factors of public behavioral decisions under the mass incidents through questionnaires towards diverse background crowd. The research findings show that the predisposing factors of mass incidents on the one hand acting on public emotional factors, on the other hand, through media intermediaries, indirectly affecting public behavior decision-making, and the role gradually decreased with the evolution of events; the government credibility, media intermediary factors, the public emotional factors have a direct impact on public behavior decision-making, and emotional factors have an indirect impact on decision-making through media intermediaries. It can be seen that public behavior decisions are escalated under the structural transmission and enhancement of emotional factors and other factors.