Data underlying the situational identities impact on tourist citizenship behavior

This dataset is used to study the impact of situational identities on tourists' citizenship behavior (TCB), the mediating mechanisms, and the moderators of the process among metaverse platform users in the Chinese tourism industry. Data were collected through three scenario experiments (online n1 = 289; offline n2 = 144; n3 = 201).本数据集旨在研究中国旅游业元宇宙平台用户群体中，情境身份对游客公民行为（Tourists' Citizenship Behavior，TCB）的影响、该作用过程的中介机制以及调节变量。数据通过三项情景实验采集：线上实验样本量n₁=289，线下实验样本量n₂=144，第三项实验样本量n₃=201。