CPG Shopper Segments & Transaction Data Insights

Catalina’s unparalleled shopper intelligence platform features shopping behavior insights on virtually all U.S. households, leveraging unique real-time national purchase data, industry-leading purchase receipt and panel data, retailer visit behavior, demographics, media consumption data, lifestyle and ingredient preferences, and more.

We help CPG brands, retailers and agencies optimize every stage of omnichannel advertising - from planning to real-time execution and measurement. And, we have no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust.

Delivery Frequency: Daily, Weekly, Monthly
Granularity: Shopper Segment, Household, Manufacturer, Brand, Category, UPC
Use Case Benefits: Planning, Insights, Standard/Custom Audience Segment Development, Measurement
Delivery Frequency: Daily, Weekly, Monthly
Granularity: Shopper Segment, Household, Manufacturer, Brand, Category, UPC
Use Case Benefits: Planning, Insights, Standard/Custom Audience Segment Development, Measurement

Details about the Data:

Catalina’s shopper intelligence platform offers a wide range of data in multiple schemas to align with your use cases and insight needs. Our data can help you unlock precisely what CPG items households buy, when, and for how much. Our data is uniquely “fresh,” as we capture each transaction in real-time. Contact Catalina to learn more about our available schemas and our expertise across various use cases.

About the Provider:

Catalina is a market leader in shopper intelligence and highly targeted in-store, TV and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper intelligence platform, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more please visit www.catalina.com.

搜集汇总

背景与挑战

背景概述

该数据集基于Catalina的购物者智能平台，提供覆盖全美家庭购物行为的实时交易数据，包括收据、零售访问、人口统计等多维度信息。数据更新频率为每日、每周和每月，粒度涵盖购物者细分、家庭、品牌和品类等，适用于媒体规划、受众细分和效果测量等应用场景。